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2022 Instagram Trends For Small Businesses
Rebecca McIntyre
Head of Operations
2 Feb 22

2022 is here. Is your Instagram marketing ready?

A lot has changed since last year. We’ve witnessed the takeover of short video content or reels on Instagram. And now, things are still taking shape and continuously shifting. 

Instagram marketing is going to change a lot in 2022. So you all better be prepared! In this post, we’ll talk about 5 Instagram marketing trends that will be a game-changer this year. Learn about them here and know how to leverage them to grow your small business.

Here are five trends you should know about: 

Instagram Marketing Trend #1: Instagram As A Shopping Platform

Instagram is becoming a place where people can go to buy things. 

In fact, Instagram just launched a new feature called Drops. This feature enables businesses to generate hype around their product launches. There is a dedicated space in the app that you can use to promote your future launches.

There are already new Instagram updates that people are using, and there are also third-party apps that do the same. This trend has been in the works for a long time now. You can even now shop right inside your stories! 

Instagram Marketing Trend #2: Automation Tools 

As the number of people who use Instagram grows, so does the demand for businesses to communicate well. Among other things, Instagram users send more than 400 million messages to businesses every single day!

People use Instagram to ask businesses about products and get help for their problems. As such, it’s not surprising that companies are turning to automation to help them handle their communication workload.

If you want to automate your Instagram, do it now while you can. It’s much more efficient and ensures that you stay connected with your consumers. Start automating your Instagram now so that you can get ahead of the game and take advantage of growth trends that favour early adopters.

Instagram Marketing Trend #3: Influencer Marketing

People want to hear from people. And that’s why you’ll need people that your audience trust. 

To make Instagram work for you this year, you’re going to need to make influencer marketing a big part of your plan.

Influencers can help your business grow. Instagram has more than 900 million users, so it’s easier to find an influencer in your industry who can connect you with an audience that wants to hear what their favourite person says.

Instagram Marketing Trend #4: Live Videos

The best thing about Instagram stories now is that you can see more of them. Instagram has given small businesses more tools to help them grow on their site. This time they’ve added live videos to IG feeds.

As a business, think about who you want to reach out to. Instagram live videos will be a great tool to attract prospective customers. Add the Instagram icon to your Instagram stories to get more people to watch your live videos. People can then see them in their own stories, which will help you get more followers.

Instagram Marketing Trend #5: Instagram Polls

If you haven’t used Insta-polls before, now is the time to start taking advantage of this great tool!

You can use Instapolls to get people to interact with your content or even run a contest with your audience. It’s a great way to engage and start conversations with people who follow you. 

Get Ahead Of The Game!

For small businesses, being creative and being early adopters of new social media trends are the best ways to get ahead of the game. Try out these trends and witness your small business slowly grow!