25 LinkedIn Statistics for 2021
Rebecca McIntyre
Head of Operations
15 Apr 21

How’s your marketing this 2021?

If your business hasn’t invested in LinkedIn yet, maybe now’s the time to rethink your stance. Twitter and Facebook may be the leading social networks with the highest number of monthly users, but Linkedin has a better offer for businesses: conversions.

In this article, we’re going to talk about 25 LinkedIn statistics to help you with your marketing strategy.

To make it easier for your consumption, we’ve broken out our statistics into four sections:
LinkedIn General Statistics
LinkedIn User Stats
LinkedIn Content Marketing Stats
LinkedIn B2B Focused Stats
Hopefully, these stats will guide you on how you will map out your entire LinkedIn strategy.

LinkedIn Statistics in 2021

LinkedIn may not be the biggest or most popular social network, but it certainly isn’t the least. Some of its numbers are smaller, but it’s suited for marketers looking to make big impressions. If you’re a B2B business, you might just find your future clients here. It’s where most of the Fortune 500 decision-makers and executives hang out and browse for content.

They’re not looking for Buzzfeed quizzes, wedding photos, funny pet videos or anything unnecessary to their business. They’re actively looking for valuable content that they can use to change the way they do business.

To start, here are some basic stats to give you some background:

LinkedIn General Statistics

1. LinkedIn is turning 18 this May 2021!
LinkedIn was founded on May 5, 2003! It’s been here for 18 years. Nine months before Facebook launched in fact! This means that LinkedIn is the oldest of the major social networks that we still use today.

2. LinkedIn has 33 offices and 20,500 employees
From being founded in Mountainview, California, it has grown now to more than 30 cities across the globe.

3. LinkedIn is available in 24 languages
Language isn’t a barrier as LinkedIn allows global users to access the platform in their native language.

4. Remote jobs on LinkedIn increased almost thrice from March to October 2020
As you all know, the pandemic has forced us to change and rethink how we do our work and daily lives. Because of that, there’s been a noticeable increase in remote job openings and applications in the whole world. The world has suddenly shifted online overnight which made online connections more important for many decision-makers and potential new hires

LinkedIn User Statistics 

1. LinkedIn now has more than 700 million members.
LinkedIn is nearing one billion members. Its membership base might be lower than Facebook or Twitter, but it’s been growing steadily for years.  There’s approximately two new members on LinkedIn every second.

2. LinkedIn has 675 million monthly users.
Membership isn’t equal to active usage, but LinkedIn boasts of a strong active base of more than 600 monthly users.

3. 40% of monthly active users use LinkedIn daily.
40% of those 675 million monthly users are using the platform daily. That means there are over 200 million users that you can be targeting every day!

4. LinkedIn’s reported user goal is to reach 3 billion.
LinkedIn is not content with its 700 million membership base. It aims to increase its base to 3 billion. LinkedIn’s end goal is to be the home of all working professionals around the world and be the central hub for every job posting across the estimated 70 million companies worldwide.

5. 61 million LinkedIn users are senior-level influencers, and 40 million are in decision-making positions.
LinkedIn is a B2B gold mine. Here you will meet lots of key decision-makers from different companies around the world. That’s why if you work hard on your LinkedIn posts and profile, you’ll be able to target the right people for your business.

6. LinkedIn is the most-used social media platform among Fortune 500 companies.
If you want to make it big someday, knowing that Fortune 500 companies spend a lot of time on LinkedIn might pique your interest. LinkedIn can be your bridge to meet your ideal customers and clients.

7. Of the 2 billion Millennials globally, 87 million of them are on LinkedIn.
The generation of millennials are already part of the modern workforce, and you don’t necessarily have to install Snapchat to reach them. They even make up a significant portion of LinkedIn’s total user base. Whether you like it or not, they’re the decision-makers of the future so now’s the best time to make good impressions.

8. There are 63 million unique mobile users monthly.
Mobile usage has been increasing steadily over the years and it has even accelerated at the height of the pandemic. LinkedIn’s mobile user count is increasing every month which makes it easier for you to reach the people that you want to reach.

 LinkedIn Content Marketing Statistics

1. 94% of B2B marketers use LinkedIn to distribute content
LinkedIn is the number one channel according to 94% of marketers for distribution. Compared to Twitter, Facebook and Youtube, the majority of marketers go to LinkedIn first.

2. There are 9 billion content impressions in the LinkedIn feed every week.
Every single week, content in the LinkedIn feed is seen 9 billion times. That’s an opportunity you surely don’t want to miss.

3. Only 3 million users share content weekly.
Out of more than 600 million Linkedin users, only 3 million share content every week. That means 3 million users are getting 9 billion impressions each week. Are you still not convinced to do a switch or to improve your LinkedIn presence?

4. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs
50% of all social traffic to B2B sites comes from LinkedIn. That’s a huge percentage to consider. Facebook and Twitter may have more monthly active users but it’s LinkedIn who truly drives the game to town. 

5. 91% of marketing executives list LinkedIn as the top place to find quality content.
Where do executives go to find relevant, high-quality content? 91% of them find LinkedIn as the most suitable place for all their valuable content needs. As such, if you’re a B2B marketer creating content, LinkedIn should be your go-to channel.

 LinkedIn B2B Focused Statistics

1. 96% of B2B content marketers use LinkedIn for organic social marketing
LinkedIn may have fewer monthly users than Facebook or Twitter, but B2B marketers know that LinkedIn can be a game-changer in any marketing strategy and campaign.

2. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.
Imagine? 80% of all B2B leads come from LinkedIn. This stat alone should convince you to make a switch and invest more time in Linkedin. Fewer users definitely do not mean fewer B2B leads.

3. 59% of B2B marketers say LinkedIn generates leads for their business.38% say LinkedIn is generating revenue for them.
LinkedIn is twice as effective as Facebook and Twitter, so these figures might not be surprising.

4. 71% of B2B marketers say LinkedIn is part of their advertising strategy.
An ad on LinkedIn can reach 13% of the world’s population. Granted that it’s not as much as Facebook or Twitter, LinkedIn has the advantage of more professionals who are actively looking for valuable content. LinkedIn has more conversions because users are more willing to do business on the platform than they would be on Facebook/

5. 46% of social traffic to corporate websites comes from LinkedIn.
If you want to increase traffic to your website or blog, you might want to invest more in publishing on LinkedIn.

6. LinkedIn generates three times more conversions than Twitter & Facebook.
The conversion rate of LinkedIn is 2.74% which is three times higher than Twitter which has 0.69% and Facebook, which has 0.77%. This is probably because you’re targeting and getting clients that are more qualified and willing to buy.

7. 65% of B2B companies have acquired a customer through LinkedIn.
LinkedIn may have fewer users, but they have more conversions. That’s why acquiring customers through this platform is not surprising.

8. It’s more cost-effective than Google AdWords
If you’re on a budget and want to be cost-effective with your ads, LinkedIn is the way to go. Its targeting powers means you can get more qualified leads at a lower cost. Therefore, you can reach more potential clients without breaking the bank.

The key takeaway

With all these impressive statistics, LinkedIn is the place to be for B2B marketers. If you still don’t have a LinkedIn profile, now’s the time to invest in one or if you already have one and don’t pay much attention to it, here’s your wake-up call that you should! Open huge doors of possibilities and opportunities with a well-planned LinkedIn profile.

It may not be the biggest social network or the one with the largest reach, but its lead conversion rate and cost-effective advertising platform is surely something that you should consider and go for!

BoomNow has a proven, Step-by-Step Guide & Framework for building an ever-growing sales pipeline of active leads with the LinkedIn Selling System. Contact us today to discuss further.