When you hear the word "digital strategy," marketing probably pops into your head automatically. But it's not just about marketing. A digital strategy is an overall approach to how you intend to use all of your digital and online marketing tools and how you will use them to grow your business. It's how you will choose which type of software to invest in and how you will maximise them.
It's good news for the businesses that have always prioritised the user experience. After all, the Core Web Vitals is all about the "page experience." It analyses your page speed, stability, and interactivity when deciding how to rank websites. We can say that the Google Ranking Algorithm has received a major upgrade, making it smarter and better.
SEO and search ranking are topics that either overwhelm starting entrepreneurs or get ignored by other businesses. But this year,... View Article
When it comes to maximising the return on your advertising spends, remarketing is one of the most critical strategies. B2B... View Article
Marketing is both a science and art. It takes a certain amount and quality of skill to effectively communicate your... View Article
You have your website. Now what? Businesses often forget that having a website alone is not enough. You still need... View Article
A successful SEO strategy starts by choosing the right keywords. If you don’t, you might get the wrong traffic or... View Article
If you’re currently weighing options for your social media content, you’ve come to the right place. We’re here to say... View Article
ine Optimisation (SEO) processes can help your website rank highly in search engine results. Unfortunately, it is not a one-and-done process that will lead to ongoing ranking success. When your website is built with SEO in mind, you may indeed see a boost in your rankings – at first. But, without an ongoing SEO strategy and process in place to respond to marketplace changes, you won’t be able to sustain those initial high rankings.
Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure.... View Article
SEO or Search Engine Optimisation—these three letters (or words) carry a whole lot of weight when we’re talking about digital... View Article
Leads and prospects are two words that often get interchanged. Both terms are deeply ingrained in the marketing business. However,... View Article
Lead generation can be tricky. You have to do meticulous research first. Who is your audience? Why would they need... View Article
When it comes to websites you will hear concepts like front end vs back-end development which are two of the... View Article
Cold calls take guts and little-to-no glory at all. For the telemarketer, it’s just part of their job, and they... View Article
What is the strategic backbone of effective digital marketing? At BoomNow, we simplify it hrough this phrase: “start with purpose, conclude with value.” While this phrase is simple enough to read, running this is more challenging because it forces you to be mindful of how you communicate to your audience.
Thought leadership is a common concept in digital marketing as it is one of the best ways to build an audience around a brand. There is no formal induction to the “club” of thought leaders. As soon as you build a good reputation within a specific industry by sharing valuable knowledge and insights, you are in. But what are the elements of actually becoming one?
With so many businesses offering the same services or products as you, we can say that social media marketing is... View Article
How’s your marketing this 2021? If your business hasn’t invested in LinkedIn yet, maybe now’s the time to rethink your... View Article
Holidays are always something to look forward to. They’re days you can take a break and spend time with your... View Article
The news pull-out in Facebook Australia is sending ripples of concern, confusion, and curiosity around the impact of a tech giant taking active steps in regulating content on its feed.
You have decided to go digital. Good. You want to be better than the other guys. Good. But how do... View Article
Since they are designed to entertain and inform the audience, podcasts could be leveraged for marketing by health and wellness... View Article
LinkedIn is more of an editorial and publishing platform compared to other social media sites. Since it is one of the most “professional” social media sites out there, LinkedIn offers great marketing potential for construction companies.
Optimising your website is important to business success. It is the backbone of your online presence. It’s where customers go to check on your products and services. It gives them an idea of who you are and what you can offer them.
This shouldn’t come to you as a surprise but optimising your website is important to business success. It’s what attracts and keeps your customers. Think of it as your online storefront
Using social media can be a game-changer for professional services. And yet, most people are wary of utilising social media... View Article
What will 2021 bring to this platform? Here are some trends to look out for so that you can be better equipped for the unprecedented changes expected to happen in 2021.
The holidays are here, and it’s a great time to boost your marketing! The pandemic may have hit us hard, but it also presented a good opportunity for mobile marketing. Around 1.6 trillion hours were spent on mobile devices worldwide during the pandemic.
When it comes to modern marketing, we believe Netflix is all teaching us a trick or two on how to play the game. With a total of 195.15 million paid subscribers worldwide as of the third quarter of 2020, the streaming service giant has captured the attention and awe of individuals and businesses alike.
This is one tough year! How this will continue in 2021 remains to be seen. But what can a business owner do in response? One of the most potent and ripe areas for intentional action is in digital marketing. Here are some online marketing insights that might help you in the coming weeks.
You have to understand that LinkedIn is a different animal altogether compared to other leading platforms. It does not care too much about being cool or hip, it could care less about awesome graphics, and it's not necessarily for everybody.
You don't have to be Netflix or any DTC giant. You just need to understand your clients deeply and know where they're coming from. And you can begin this process by reconceptualising personas and how you build them.
LinkedIn has become a very good place to publish content and build up social engagement. The platform is proving to be ideal for learning and expertise-sharing. We have here six effective LinkedIn marketing actions you can start doing today.
2020 has been, and is, a tough year for businesses and consumers alike. We have listed here 4 things that you can do instead to improve your position when things go back to normal (“new normal”).
Undeniably, many small businesses have been hit hard by the recent COVID-19 pandemic. To help them bounce back, the Queensland Government is extending the "Small Business COVID-19 Adaption Grant Program" as part of Queensland's Economic Recovery Strategy.
The Queensland Government released on Tuesday that they are extending the Small Business COVID-19 Adaption Grant Program. Round 2 will be released on 1st of July, 2020. If you missed out on round 1 you know the importance of being ready.
If anything, the pandemic has made it more evident that moving to the digital world is an inevitable path. The... View Article
It has been known that video marketing is crucial of business, however, not everyone is comfortable in creating videos which... View Article
When you are the face of your business, having a killer personal brand is what distinguishes you from your competitors.... View Article
It is difficult to find clarity in the times of uncertainty and we are all coming to terms with the evolving situation of Covid-19.