The news pull-out in Facebook Australia is sending ripples of concern, confusion, and curiosity around the impact of a tech giant taking active steps in regulating content on its feed.
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You have decided to go digital. Good. You want to be better than the other guys. Good. But how do... View Article
Since they are designed to entertain and inform the audience, podcasts could be leveraged for marketing by health and wellness... View Article
LinkedIn is more of an editorial and publishing platform compared to other social media sites. Since it is one of the most “professional” social media sites out there, LinkedIn offers great marketing potential for construction companies.
Optimising your website is important to business success. It is the backbone of your online presence. It’s where customers go to check on your products and services. It gives them an idea of who you are and what you can offer them.
This shouldn’t come to you as a surprise but optimising your website is important to business success. It’s what attracts and keeps your customers. Think of it as your online storefront
Using social media can be a game-changer for professional services. And yet, most people are wary of utilising social media... View Article
What will 2021 bring to this platform? Here are some trends to look out for so that you can be better equipped for the unprecedented changes expected to happen in 2021.
The holidays are here, and it’s a great time to boost your marketing! The pandemic may have hit us hard, but it also presented a good opportunity for mobile marketing. Around 1.6 trillion hours were spent on mobile devices worldwide during the pandemic.
When it comes to modern marketing, we believe Netflix is all teaching us a trick or two on how to play the game. With a total of 195.15 million paid subscribers worldwide as of the third quarter of 2020, the streaming service giant has captured the attention and awe of individuals and businesses alike.
This is one tough year! How this will continue in 2021 remains to be seen. But what can a business owner do in response? One of the most potent and ripe areas for intentional action is in digital marketing. Here are some online marketing insights that might help you in the coming weeks.
You have to understand that LinkedIn is a different animal altogether compared to other leading platforms. It does not care too much about being cool or hip, it could care less about awesome graphics, and it's not necessarily for everybody.
You don't have to be Netflix or any DTC giant. You just need to understand your clients deeply and know where they're coming from. And you can begin this process by reconceptualising personas and how you build them.
LinkedIn has become a very good place to publish content and build up social engagement. The platform is proving to be ideal for learning and expertise-sharing. We have here six effective LinkedIn marketing actions you can start doing today.
2020 has been, and is, a tough year for businesses and consumers alike. We have listed here 4 things that you can do instead to improve your position when things go back to normal (“new normal”).
Undeniably, many small businesses have been hit hard by the recent COVID-19 pandemic. To help them bounce back, the Queensland Government is extending the "Small Business COVID-19 Adaption Grant Program" as part of Queensland's Economic Recovery Strategy.
The Queensland Government released on Tuesday that they are extending the Small Business COVID-19 Adaption Grant Program. Round 2 will be released on 1st of July, 2020. If you missed out on round 1 you know the importance of being ready.
If anything, the pandemic has made it more evident that moving to the digital world is an inevitable path. The... View Article
It has been known that video marketing is crucial of business, however, not everyone is comfortable in creating videos which... View Article
When you are the face of your business, having a killer personal brand is what distinguishes you from your competitors.... View Article
It is difficult to find clarity in the times of uncertainty and we are all coming to terms with the evolving situation of Covid-19.