How to Optimise Google My Business and Leverage It for More Sales
July 7, 2021 11:31 am Leave your thoughtsWhat’s one of the simplest ways to gain traffic and customers? Having a Google My Business account. With Google My... View Article
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Paid or organic social media? Which one is better?
July 6, 2021 6:42 pm Leave your thoughtsIf you’re currently weighing options for your social media content, you’ve come to the right place. We’re here to say... View Article
SEO, Why It’s Not a One Time Thing
July 6, 2021 11:54 am Leave your thoughtsSearch Engine Optimisation (SEO) processes can help your website rank highly in search engine results. Unfortunately, it is not a... View Article
How Does Social Media Impact SEO?
June 23, 2021 1:45 pm Leave your thoughtsSocial media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure.... View Article
Where does SEO belong in your web development process?
May 28, 2021 1:28 pm Leave your thoughtsSEO or Search Engine Optimisation—these three letters (or words) carry a whole lot of weight when we’re talking about digital... View Article
What is A Lead vs. A Prospect?
May 19, 2021 11:42 am Leave your thoughtsLeads and prospects are two words that often get interchanged. Both terms are deeply ingrained in the marketing business. However,... View Article
The Web Development Process: What Makes A Good Website
May 14, 2021 8:09 pm Leave your thoughtsYour website will determine how well you will thrive in a post-COVID19 world. Let’s face it, how we do business... View Article
B2B Lead Generation Strategies in 2021
May 13, 2021 7:58 pm Leave your thoughtsLead generation can be tricky. You have to do meticulous research first. Who is your audience? Why would they need... View Article
Websites: Understanding Front-end vs Back-end development
May 12, 2021 11:21 am Leave your thoughtsWhen it comes to websites you will hear concepts like front end vs back-end development which are two of the... View Article
What Is a Lead Generation Strategy?
May 11, 2021 8:50 am Leave your thoughtsCold calls take guts and little-to-no glory at all. For the telemarketer, it’s just part of their job, and they... View Article
The Backbone Of Effective Digital Marketing
April 22, 2021 7:20 pm Leave your thoughtsWhat is the strategic backbone of effective digital marketing? At BoomNow, we simplify it hrough this phrase: “start with purpose, conclude with value.” While this phrase is simple enough to read, running this is more challenging because it forces you to be mindful of how you communicate to your audience.
The Road To Thought Leadership: What It Takes
April 16, 2021 5:21 pm Leave your thoughtsThought leadership is a common concept in digital marketing as it is one of the best ways to build an audience around a brand. There is no formal induction to the “club” of thought leaders. As soon as you build a good reputation within a specific industry by sharing valuable knowledge and insights, you are in. But what are the elements of actually becoming one?
3 Tips to Create an Effective Social Media Content Strategy
April 16, 2021 9:10 am Leave your thoughtsWith so many businesses offering the same services or products as you, we can say that social media marketing is... View Article
25 LinkedIn Statistics for 2021
April 15, 2021 9:37 am Leave your thoughtsHow’s your marketing this 2021? If your business hasn’t invested in LinkedIn yet, maybe now’s the time to rethink your... View Article
How to Build Marketing Campaigns using Social Media Holidays
March 8, 2021 1:59 pm Leave your thoughtsHolidays are always something to look forward to. They’re days you can take a break and spend time with your... View Article
The Bigger Picture Of Facebook News Pullout In Australia
February 19, 2021 5:31 pm Leave your thoughtsThe news pull-out in Facebook Australia is sending ripples of concern, confusion, and curiosity around the impact of a tech giant taking active steps in regulating content on its feed.
4 Ways To Digitally Dominate Your Closest Competitor
February 15, 2021 6:19 pm Leave your thoughtsYou have decided to go digital. Good. You want to be better than the other guys. Good. But how do... View Article
Podcast Marketing For Health And Wellness Professionals
February 10, 2021 1:47 am Leave your thoughtsSince they are designed to entertain and inform the audience, podcasts could be leveraged for marketing by health and wellness... View Article
The Power of LinkedIn Marketing for Construction Companies
February 2, 2021 3:04 am Leave your thoughtsLinkedIn is more of an editorial and publishing platform compared to other social media sites. Since it is one of the most “professional” social media sites out there, LinkedIn offers great marketing potential for construction companies.
Why You Should Optimise Your Website: Techie Guide
January 26, 2021 1:45 am Leave your thoughtsOptimising your website is important to business success. It is the backbone of your online presence. It’s where customers go to check on your products and services. It gives them an idea of who you are and what you can offer them.
Why You Should Optimise Your Website: A Non-Techie Guide
January 19, 2021 3:19 am Leave your thoughtsThis shouldn’t come to you as a surprise but optimising your website is important to business success. It’s what attracts and keeps your customers. Think of it as your online storefront
Using Social Media for Professional Services
January 13, 2021 9:39 am Leave your thoughtsUsing social media can be a game-changer for professional services. And yet, most people are wary of utilising social media... View Article
2021 Instagram Trends for Small Businesses
January 4, 2021 8:22 am Leave your thoughtsWhat will 2021 bring to this platform? Here are some trends to look out for so that you can be better equipped for the unprecedented changes expected to happen in 2021.
How To Boost Your Marketing For The Holiday Season
December 22, 2020 3:49 am Leave your thoughtsThe holidays are here, and it’s a great time to boost your marketing! The pandemic may have hit us hard, but it also presented a good opportunity for mobile marketing. Around 1.6 trillion hours were spent on mobile devices worldwide during the pandemic.
Netflix and Modern Marketing
December 16, 2020 2:00 am Leave your thoughtsWhen it comes to modern marketing, we believe Netflix is all teaching us a trick or two on how to play the game. With a total of 195.15 million paid subscribers worldwide as of the third quarter of 2020, the streaming service giant has captured the attention and awe of individuals and businesses alike.
Digital Marketing Pointers To Hit The Ground Running In 2021
November 19, 2020 2:56 am Leave your thoughtsThis is one tough year! How this will continue in 2021 remains to be seen. But what can a business owner do in response? One of the most potent and ripe areas for intentional action is in digital marketing. Here are some online marketing insights that might help you in the coming weeks.
LinkedIn Marketing That Works: 5 Pointers To Grow Your Audience
September 21, 2020 2:41 am Leave your thoughtsYou have to understand that LinkedIn is a different animal altogether compared to other leading platforms. It does not care too much about being cool or hip, it could care less about awesome graphics, and it's not necessarily for everybody.
How To Use Linkedin For Customer-Centric Marketing In Real Estate
September 21, 2020 1:27 am Leave your thoughtsYou don't have to be Netflix or any DTC giant. You just need to understand your clients deeply and know where they're coming from. And you can begin this process by reconceptualising personas and how you build them.
6 Surefire LinkedIn Marketing Actions You Can Do Today
July 14, 2020 6:08 am Leave your thoughtsLinkedIn has become a very good place to publish content and build up social engagement. The platform is proving to be ideal for learning and expertise-sharing. We have here six effective LinkedIn marketing actions you can start doing today.
Digital Marketing Actions In 2020 That Will Get You Crushing In 2021
June 30, 2020 3:52 am Leave your thoughts2020 has been, and is, a tough year for businesses and consumers alike. We have listed here 4 things that you can do instead to improve your position when things go back to normal (“new normal”).
Queensland Helps Small Businesses With $10,000 Digital Marketing Grant
June 23, 2020 3:19 am Leave your thoughtsUndeniably, many small businesses have been hit hard by the recent COVID-19 pandemic. To help them bounce back, the Queensland Government is extending the "Small Business COVID-19 Adaption Grant Program" as part of Queensland's Economic Recovery Strategy.
A Guide to the Small Business COVID-19 Adaption Grant – Round 2
June 18, 2020 1:25 am Leave your thoughtsThe Queensland Government released on Tuesday that they are extending the Small Business COVID-19 Adaption Grant Program. Round 2 will be released on 1st of July, 2020. If you missed out on round 1 you know the importance of being ready.
A Guide to Digital Marketing in the New Normal
June 17, 2020 3:22 am Leave your thoughtsIf anything, the pandemic has made it more evident that moving to the digital world is an inevitable path. The... View Article
Podcasting: Audio Content As An Effective Alternative To Video
May 28, 2020 10:32 am Leave your thoughtsIt has been known that video marketing is crucial of business, however, not everyone is comfortable in creating videos which... View Article
The most effective personal brands are built around these 7 key elements
May 26, 2020 3:33 am Leave your thoughtsWhen you are the face of your business, having a killer personal brand is what distinguishes you from your competitors.... View Article
How to Pivot Your Marketing Strategy to beat the Covid-19 Crisis
May 22, 2020 1:57 am Leave your thoughtsIt is difficult to find clarity in the times of uncertainty and we are all coming to terms with the evolving situation of Covid-19.