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The Backbone Of Effective Digital Marketing

April 22, 2021 7:20 pm Published by Leave your thoughts

What is the strategic backbone of effective digital marketing? At BoomNow, we simplify it hrough this phrase: “start with purpose, conclude with value.” While this phrase is simple enough to read, running this is more challenging because it forces you to be mindful of how you communicate to your audience.

The Road To Thought Leadership: What It Takes

April 16, 2021 5:21 pm Published by Leave your thoughts

Thought leadership is a common concept in digital marketing as it is one of the best ways to build an audience around a brand. There is no formal induction to the “club” of thought leaders. As soon as you build a good reputation within a specific industry by sharing valuable knowledge and insights, you are in. But what are the elements of actually becoming one?

Netflix and Modern Marketing

December 16, 2020 2:00 am Published by Leave your thoughts

When it comes to modern marketing, we believe Netflix is all teaching us a trick or two on how to play the game. With a total of 195.15 million paid subscribers worldwide as of the third quarter of 2020, the streaming service giant has captured the attention and awe of individuals and businesses alike.