Holidays are always something to look forward to. They’re days you can take a break and spend time with your loved ones.
However, did you know that there are also “social media holidays” that look like they’re “just for fun”? As such, there are so many holidays you might have not heard of just yet. And while you might think that “Public Sleeping Day” or “World UFO Day” are insignificant, hardly believable, international holidays— there are ways to leverage them and input them into your marketing strategy to make your posts more fun and engaging.
Posting on social media on holidays, even if they’re not national holidays can be an interesting way to make social media marketing campaigns more appealing to all sets of customer personas.
Before you continue, we have something for you.
We have free social media calendar templates that you can use. These will be great tools for you when scheduling all your future campaigns.
Download this template now so that you can create your holiday calendar and make your holiday content in advance. Social media marketing during holidays doesn’t have to be hard. Make organising it easier and hassle-free with this free template!
So, what’s a social media holiday?
A social media holiday is a special day that may be relevant to brands to run marketing promotions around.
At first glance, they may just be bizarre and funny days to celebrate but they can be priceless sources of promotions for your business, product or services. They can connect with all types of people regardless of their background, passions, and identities. As such, if you incorporate social media marketing campaigns around holidays, you will be able to attract countless people.
Here are some ideas:
Create Your Own Social Media Holiday with The National Day Calendar
If your product or service is not on any day listed here, you can check out more holidays over at the National Day Calendar. You will be able to see even more registered holidays at their site and even apply to create your own national holiday to use for your social media.
Working with Social Media Holidays for your Brand
It may seem easy to connect holidays to your brand. However, when choosing any holiday for your social media marketing campaign, it’s important to do your research first.
Why is the holiday celebrated and who will celebrate it?
You need to know all these things because you’re going to run a promotion on these days and post these holidays on social media. Secondly, figure out why the day is relevant to your products or services so you can authentically support them.
Are you ready?
We hope that we’ve given you some solid ideas as to how you can use national holidays for your social media marketing. Don’t limit your social media to normal national holidays such as Christmas, New Year or Boxing Day. Spice up your social media calendar with quirky holidays to add some uniqueness to your social media campaign strategies. But don’t forget your research and planning!