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Our Story

BoomNow started as a three-man team with a single goal in mind – help businesses move from traditional marketing channels to digital and facilitate that “transition” as painless as possible through a combination of business consulting, strategic marketing planning and guided journey into content creation, omni-channel publication, email and social media marketing.

Today, BoomNow still stands on the same business framework so that in a time of flashy, trend-dictated marketing agencies, it still provides practical, human-centric and simplified digital marketing approaches for business owners.

The Leadership Team

Ikeen Torres

Head of Strategy

Ikeen has been working in the digital marketing industry for 12 years as a freelance content writer and copywriter and later widened his role towards marketing management and brand strategy. He had stints as Chief Marketing Officer of two local start-ups making him a good source of practical, common sense, and entrepreneur-friendly strategic insights .

Rebecca McIntyre

Head of Operations

Rebecca is an experienced Chief Operations Officer who leads dynamic teams both in Australia and the Philippines. She drives business success through people empowerment and customer-focused actions. Well-versed in the marketing and advertising industry with a demonstrated expertise in digital marketing, business development, and brand digitalisation consulting, she is a good resource for businesses thinking about digital marketing transitions.

Will Añonuevo

Head of Design

William has been working in the BPO industry for 10 years as a senior graphics designer and later as a creative director for a local marketing agency serving the US market. He has led a 12-strong techie team for an Australian Company delivering web development, social media, graphics and media services. Prior to joining the BoomNow Leadership Team, he started his own branding and design firm serving clients both in AU and the US.

Our Methodology

We start with a deep-dive strategy session with the right mix of business & marketing development inputs, designed to help you quickly evolve and adapt digitally.

We look at the bigger picture of your business. This makes us unique and effective as a marketing agency. We take into consideration where your business is right now and where it should be. We bridge that gap and we get you to the top.

We are in the business of stirring up attention for your business. We understand that it’s more than just reach and impression. It is creating moments that evoke action.

This is why we operate through relevant conversations.

How do we ensure relevance?

We align your marketing channels with spot-on, contextual messaging, allowing for well-timed, well-received content that resonates well with your target audience.

We uncover and patch the holes in your most valuable marketing channels and assess your most profitable target markets, allowing you to get you back to winning new customers. We proceed to design systems that will allow you to sustain momentum and growth.

We develop new marketing and branding strategies that align with your organizational goals. We couple this with the creation of a compelling content plan that will support your updated brand narrative. We top that off with measurable outcomes, ensuring progress & accountability.

This is where the magic happens! We roll out your content plan, we push out actions that were built on top of your new brand strategy. We do these while listening intently to what your audience is saying, noting performance figures across all platforms along the way.

We double down on your content and refine your market touch points, adjust your call to actions, ad spend and conversion tactics while making real-time changes to maximise attention,. At this stage we focus on getting the most out of your marketing activities in preparation for the next stage.

We now scale the results you are getting from your marketing efforts, but this time, with less work. We do this by understanding which of your marketing channels are working great. We then create a business “machine” that delivers results for your business reliably and consistently.

Our Process

We uncover and patch the holes in your most valuable marketing channels and assess your most profitable target markets, allowing you to get you back to winning new customers. We proceed to design systems that will allow you to sustain momentum and growth.

We develop new marketing and branding strategies that align with your organizational goals. We couple this with the creation of a compelling content plan that will support your updated brand narrative. We top that off with measurable outcomes, ensuring progress & accountability.

This is where the magic happens! We roll out your content plan, we push out actions that were built on top of your new brand strategy. We do these while listening intently to what your audience is saying, noting performance figures across all platforms along the way.

We double down on your content and refine your market touch points, adjust your call to actions, ad spend and conversion tactics while making real-time changes to maximise attention,. At this stage we focus on getting the most out of your marketing activities in preparation for the next stage.

We now scale the results you are getting from your marketing efforts, but this time, with less work. We do this by understanding which of your marketing channels are working great. We then create a business “machine” that delivers results for your business reliably and consistently.