Podcasting: Audio Content As An Effective Alternative To Video
Rebecca McIntyre
Head of Operations
28 May 20

It has been known that video marketing is crucial of business, however, not everyone is comfortable in creating videos which is why podcasts have now become relevant for business marketing. Podcasts allow the speaker to convey a digital message in a highly interactive way which written content may not essentially provide.

Podcasts are helping businesses reach a new audience which can lead to an increase in traffic generation. If there is consistent content being delivered and is of value, listeners will usually subscribe to the series and regularly listen.

Podcasts are also helping build effective relationships with the listeners. If gives the feeling that the listeners know the person speaking on the podcast. People listen to podcasts as they feel they have something in common with the speaker and the brand the speaker is representing.

When a good relationship is formed, this helps in building trust. This encourages your audience to be associated with your brand. And in turn, leads to improved conversion, as someone is more likely to engage with your company as a friend than a stranger.

Creating podcasts does not involve a lot of steps.  Take note of the below steps to help start planning your podcast.

  • ▪ Planning – choose a podcast name, pick a niche topic and a co-host (optional)
  • ▪ Preparation – create a cover art, get a professional intro (optional), equipment selection
  • Recording and editing – choose intro and outro music, audio and recording editor
  • Launch – get a podcast hosting provider
  • Promote your podcast

Once you have created your podcast you can start promoting it across a variety of channels which will increase your exposure and reach out to a larger audience.

A lot of businesses have already started augmenting podcasts into their marketing strategies. If you want to grow your company and build trust with your audience it is time you start to implement a podcast.

If you have any questions about starting a podcast or require any assistance please reach out to the team at BoomNow. We look forward to connecting with you.