The Importance of On-page SEO Cleanup
Rebecca McIntyre
Head of Operations
16 Aug 21

You have your website. Now what?

Businesses often forget that having a website alone is not enough. You still need a clear website structure and well-thought-out on-page SEO strategy.

Your website and its content must be understood easily by both Google (or whatever search engine you prefer) and your site visitors. Otherwise, it won’t rank well.

To do this, your website should have a clear flow between sections and a well-organised general structure because the foundation of a great on-page SEO strategy is the site structure.

What is on-page SEO?

On-page SEO refers to the actual words and phrases that are on a web page, including any content between headlines, in images, and especially titles. It’s a way for your site to be “readable” by the search engine’s algorithm and therefore, rank higher in search results.

With on-page SEO, you need to optimise individual web pages in order to improve their search engine rankings and generate more relevant traffic. In contrast to off-page SEO, which pertains to links and other externalities, on-page SEO refers to the internal structure such as the content and HTML source code of a website that can be optimised.

On-page SEO represents an essential component in any website optimisation strategy. When done correctly, on-page SEO can significantly help boost your site’s visibility and performance in organic search results.

Why is there a need for an on-page SEO cleanup?

Your website is growing at the same rate as your company. Sooner or later, it will all add up: blog entries, product pages, e-commerce listings, and contact pages. Before you know it, you’ll have hundreds of pages, each with its own set of SEO issues to work with.

Things can quickly go awry when there are so many pages to manage. Bad links can go unchecked, website structure can become disorganised, and content can get de-optimised quickly. All of these can have an impact on your visitors’ experience, leading to greater bounce and browse abandonment rates.

As such, you need to have on-page SEO cleanup from time to time to preserve the website’s coherence, relevance, and usability.

Benefits of Well-optimised On-page SEO

On-page SEO refers to optimising a web page’s content, code, and design in order to improve its search engine ranking. Here are some of the benefits that you can enjoy from optimising your web pages for search engines:

1. Improves CTR (Click-through rate)

For online search engine optimisation to achieve a higher click-through rate, you need to optimise and produce effective meta titles with meta descriptions. These factors aid in obtaining higher search engine rankings and more website user clicks on your posts.

Make sure your meta descriptions aren’t too long or too short. You need the appropriate length and use of your main keywords to ensure an optimal meta description.

2. Increases “dwell time” and boosts conversion rates

If your site is well-organised and contains valuable content, people would more likely stay and read up on what you have to offer.

Quality organic traffic on your website, along with an outstanding user experience and a higher Google ranking,  can lead to a higher conversion rate, more sales, and increased profits.

3. Enhances user experience, which leads to better brand perception

User experience is a critical aspect in establishing a strong presence and achieving high rankings.

Higher search engine results means higher visibility for your website which can significantly add to the value of your brand. Your brand equity is influenced by your content and pages so the higher and more frequently your content and pages rank in Google and other search engines, the higher is your brand equity. Building your site’s brand equity might help you promote your business and increase revenue.

They key takeaway

Testing your on-page SEO on a regular basis is critical because, despite the fact that analysts and techies have devised strategies to improve SEO, no one knows for sure how it works. Despite the fact that there are over 100 ranking criteria, Google has never published an article verifying any of these ideas.

This is why you should not skip the on-page SEO testing stage. Even if you read an article about improving your SEO and try all twenty of the suggestions, there’s no way of knowing which ones worked and which ones didn’t. A test will reveal if you should keep practicing or abandon it altogether.

If you would like an SEO Report on your website to understand your current ranking position please reach out to BoomNow and we can email through a report.